Madeline Miller Madeline Miller

URL, URI, URN: what’s the difference?

You’ve probably heard the acronyms URI, URL, and URN thrown around a lot if you work near a computer. Many are familiar with these terms but don’t really know what they mean. Often they are even used interchangeably which is not accurate, but if you’ve done this before there is no need to worry because I’m here to set the record straight.

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Madeline Miller Madeline Miller

api keys

It’s very possible that you’re familiar with what an API is if you’re reading this post, but if you’re not familiar with what API means, it stands for application programming interface and its functionality boils down to simply connecting different programs with one another based on a set of protocols.

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Madeline Miller Madeline Miller

seo tools

You have probably heard the term search engine optimization (SEO) before if you have a website or work in the tech industry. SEO is a powerful tool for marketers and data analysts who are looking for that extra push to help set them apart from their competitors.

 

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Madeline Miller Madeline Miller

kol marketing

Social influence is extremely powerful and helps us to make important decisions whether it’s choosing a restaurant to go to or making a large purchase. We love to get as much information as possible before making a difficult decision, especially today when there are so many options.

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Madeline Miller Madeline Miller

hotlinking

Building the perfect website is hard work. There are so many things to think about before and after launch but a website isn’t just about user experience. As much as we would love to only worry about the things that make our website look better, we also have to think about security, performance, and cost among other things.

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Madeline Miller Madeline Miller

what is an api?

If you work in a tech space, you’ve probably heard the acronym “API” thrown around quite a few times. If you’re not familiar with what API means, it stands for application programming interface and its functionality boils down to simply connecting different programs with one another based on a set of protocols.

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Madeline Miller Madeline Miller

promotional pricing

If you have a business, or have ever bought something, you’re probably well aware of what promotional pricing is. You’ve probably glanced at a thousand “SALE!” signs in shop windows or ignored hundreds of emails with “BOGO” or “50% OFF!” in the subject line from a brand you didn’t sign up for notifications from or maybe have never even heard of!

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Madeline Miller Madeline Miller

What is SEO?

When you first send a search request, Google uses its fully automated systems to scan the web for relevant results based on how helpful it thinks that content will be as well as the nature of the request, and the user’s settings and location. All you have to do is build a great website! You’re probably wondering if there might be a way to push your website closer to the front of the line and closer to your potential customers.

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Madeline Miller Madeline Miller

ai and the customer experience

Seamless omnichannel experiences and personalization are the two most notable core corporate strategies that have emerged since AI took over the world. Data from Forbes claims that 65% of businesses are using AI to improve their customer experience, they’ve also gathered that almost all Fortune 1000 companies are investing in AI.

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cookieless tracking

Privacy regulations are becoming more prevalent as internet users and their data are more regularly targeted for fraudulent activities. Some simply want a little more privacy, and I get it! For those worried about their internet privacy, small lines of code that store your data and follow your every move online aren’t very appealing.

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Madeline Miller Madeline Miller

mobile ux design tips

Mobile-friendly websites are only becoming more important as mobile devices become even more capable than anyone ever imagined they could be a decade or two ago. This has posed a new challenge for developers that now have to consider the way their websites will appear on a phone as well as a desktop computer. There are multiple strategies web designers use to start building a website that’s mobile-friendly.

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Madeline Miller Madeline Miller

consumer behavior in 2024

A lot has changed this year in regard to consumer behavior on the internet. With the anticipated arrival of artificial intelligence that we now can’t seem to escape, the way we shop has been impacted along with almost every other aspect of our lives. Let’s take a look back on 2024 as it comes to an end, how has consumer behavior evolved since the start of this year? 

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cyber five

On September 24, 1869, the United States gold market suffered a financial crisis. Two conniving Wall Street bankers sought out to buy as much gold as possible to hike up the price and sell it back to the public to turn an impossible profit. When the plan was finally revealed that Friday, a huge portion of the country had already gone bankrupt.

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code freeze

The Holiday season is upon us with the looming promise of gift shopping sprees, meal planning and back to back traveling. Though it can be rewarding to spend time with our loved ones and eat tons of food, the holiday season can be stressful as there are so many things to prepare for. I’m here to add another thing to the list.

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Madeline Miller Madeline Miller

magecart and data skimming

Magecart refers to a hacker group that originally targeted global brands using Adobe’s eCommerce hosting platform Magento but has expanded to other platforms and poses a threat to anyone who operates or makes purchases on an eCommerce website. The attack skims credit card information from users by injecting malicious code into already existing code within the browser, making it difficult to detect. 

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Madeline Miller Madeline Miller

dangling domains

The Domain Name System (DNS) is an integral part of any website. DNS converts user-friendly domain names into resources (including IP addresses) that are more comprehensible to machines. When you type in a website’s domain name, your computer sends a request to find the IP address responsible for all the website’s data.

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Madeline Miller Madeline Miller

the hybrid shopping experience

A lot has changed in the past few years, a global lockdown has resulted in many changes to the way we live, for better or for worse. This includes the way that we shop. Buy online, pick-up in store (BOPIS) is one of many innovations that came from the pandemic as shoppers demanded a way to get their items quickly without shopping in-person.

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buy now pay later

If you’ve purchased anything online in the past few years, you may have noticed a new payment option on the checkout page. Buy now, pay later (BNPL) is a form of short-term financing that allows customers to pay for their order in installments after the purchase rather than all at once.

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the resale revolution

When I scroll through my TikTok "For-You" page, every few posts show a shopper’s “thrift haul,” or someone digging through their relative’s vintage closet for a nostalgic home fashion show. Occasionally I see folks repurposing clothing they already own to learn how to shop more consciously. Bringing new life to old clothes has become not just a fashion statement, but also a necessary step in the direction of sustainability.

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